Maggie Lofkrantz
Hey it's
I am a graphic designer with a specialization in branding, advertising, and content creation. I will hold an advanced diploma in Graphic Design from Algonquin College and have developed a professional background as an in-house designer and content creator. My design approach is deeply rooted in research, enabling me to craft solutions that are not only visually compelling but also rich in narrative depth. I excel at embedding subtle, thoughtful details that enhance the storytelling aspect of each project, ensuring that the final design communicates both strategically and creatively.
Specializations
Branding
I excel in projects that involve branding, finding great satisfaction in the challenge of conveying a company or individual's personality through visual elements. My experience includes a variety of branding projects, logo creation, and package design. I appreciate the uniqueness of each brand, as each presents its own exciting challenges and opportunities for creative expression.
Advertising
I have a strong interest in creating advertisements and developing ad campaigns, enjoying both the challenge of crafting compelling body copy and conducting in-depth research on demographics and target audiences. While I have experience working on advertisements in various projects, I am eager to further explore and specialize in the field of advertising.
Social Media Content
I have a passion for creating engaging social media content and staying up-to-date with the latest trends. With knowledge of tracking metrics like views, likes, comments, and optimal posting times, I focus on crafting content that resonates with audiences. I specialize in Instagram and TikTok and have contributed to projects for Osgoode Properties and the Algonquin Graphic Design 2025 Graduation Show, where I helped boost visibility and engagement through creative content strategies.
Skill Set
Adobe Creative Cloud
I am proficient in Adobe Creative Cloud applications, including Illustrator, Photoshop, InDesign, and After Effects, which form the core of my design process. I often integrate these tools to create cohesive, dynamic projects, and have experience with sub-programs like Cinema 4D within After Effects for more complex designs. My expertise enables me to efficiently deliver creative solutions across various mediums.
Figma
I regularly use Figma for UX/UI projects, web and app design, and slideshow creation. I am experienced in prototyping and in creating easily shareable, editable files for seamless collaboration with other designers. Additionally, I am skilled in utilizing FigJam boards to facilitate team collaboration and streamline the design process.
Procreate
I have extensive experience with Procreate, developed over several years of using the software for detailed digital illustrations. The precision offered by the Apple Pencil's pressure sensitivity has been instrumental in achieving accurate line weights in my designs. Procreate has also proven to be an invaluable tool for creating mockups, mind maps, and rough drafts, allowing me to efficiently conceptualize and refine my design projects.
Contact
I would love to hear from you!
