Your Gloss, Your Way
The Glossier & Go project was a school assignment focused on extending the Glossier brand through a vending machine concept aimed at Canadian university students. Glossier is a beauty and skincare company that emphasizes enhancing natural beauty. The goal was to create a new, convenient way for students to access Glossier’s popular products by placing vending machines in university residence lobbies. Additionally, a poster advertisement was designed to promote the vending machines in high-traffic areas like transit hubs and popular magazines, ensuring the campaign reached the target audience of university students interested in makeup and skincare.
Elevating Convenience with Clean, Modern Design
Using Adobe Illustrator, Photoshop, After Effects, and Cinema 4D, I developed the Glossier & Go vending machine. The vending machine design ensured that the most popular products, featuring the recognizable Glossier logo, were displayed prominently at eye level to attract attention. The accompanying poster provided clear instructions for the purchasing process, including choosing products and the contactless payment method. The poster design also highlighted convenience for students, with a curated selection of products tailored to their fast-paced lifestyle. Both the machine and the poster adhered to Glossier's clean, modern style, with a focus on simplicity and ease of use.
Glow & Go
The final designs successfully met the project goals and client requirements, creating a convenient and stylish way for university students to purchase Glossier products. The vending machine was designed to seamlessly blend into university environments while maintaining brand recognition through bold, eye-catching visuals. The poster design is adaptable to various formats, reinforced the brand’s message and increased awareness of the vending machine locations. Overall, the Glossier & Go project offers a practical solution for making beauty products more accessible to students.
