Engaging Employees from Day One
Osgoode Properties required infographics that not only communicated essential information but also engaged new hires from day one! The content needed to accommodate diverse learning styles while maintaining visual appeal in both digital and print formats. To meet these objectives, I conducted an in-depth review of the company’s previous infographics and gathered feedback from employees on how the training materials could be improved. This research informed my approach, ensuring that the final designs were both effective and aligned with the company’s goals.
Balancing Professionalism and Playfulness in Design
From concept to final design, I aimed to infuse Osgoode Properties’ brand into the visuals. Local touches, like Ottawa’s iconic tulips, added a personal flair, and I enhanced the company’s colour palette with brighter tones to keep the designs engaging. The project included 21 infographics, a motion graphic, and a training video. Each infographic took around two days, allowing for thorough research and design. One challenge was the request for more vibrant colours, which I embraced by incorporating playful tones that still maintained a professional look.
Delivering Effective Learning Solutions
The project was a success, with the infographics effectively engaging new employees and enhancing their learning experience. The designs reinforced Osgoode Properties' brand while incorporating vibrant elements to capture attention.The client was highly pleased, noting improved employee comprehension and even benefiting senior staff. The variety of content, including the motion graphic and video, provided a flexible training solution. If revisited, I would focus on creating a more cohesive visual flow across the infographics. Overall, both the client and I were very satisfied with the results.
